BlackBerry says its new smartphone BB10 has broken the previous sales records, but the company has not yet disclosed the number of devices it has sold since its launch.
"In Canada, yesterday was the best day ever for the first day of the launch of a new BlackBerry smartphone," Thorsten Heins, CEO of BlalckBerry, said in a statement Wednesday.
"In fact, it was more than 50 percent better than any other launch day in our history in Canada," he said. But the company refused to give the number of smartphones sold across the country.
Thousands of BlackBerry Z10 was activated on its first day while some stores have temporarily run out of the devices, says Rogers Communication. Meanwhile, the spokeswomen did not respond to the details on how many phones were sold out from their stores.
Sales for the first week in the United Kingdom were "close to three times our best performance," BlackBerry said.
Pre-orders for the new BlackBerry smartphone has broken the record set by its earlier model.
The company has proudly hyped the launch of BlackBerry Z10 and it seems to be making a strong sales debut than its previous smartphones. It could take weeks to get the official sales number. However, BlackBerry will report its fourth quarter results March 28.
Mark Sue, an analyst of RBC Capital Markets reports that Rogers, Bellm Telus and Wireless Wave stores in Canada have sold out the BlackBerry Z10 devices, but the stores have received a limited unit of the smartphone.
That means stores received only five to ten units and about 20 to 30 additional phones for customers who pre-ordered the device.
The successful rollout of the new device is important for the company to regain its market which is currently dominated by Apple's iPhone and Samsung's Galaxy S3 smartphones.
The keyboard version -- Q10 -- will likely hit the market eight or ten weeks from now. While the U.S. is expected to get the touch screen version -- Z10 -- sometime in the month of March and Q10 will go on sale eight or ten weeks after the U.S. carrier releases the touch screen model.
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