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By Vijaykumar Meti | February 21, 2013 4:10 AM PST

Canadian giant telecommunication companies such as Bell and Rogers Communication have started offering unlimited Internet package for the first time in 2013, reports CBC News.

Bell started advertising the unlimited Internet offer for its subscribers in January while the Rogers Communication began advertising the same earlier this week.

Both companies are offering similar unlimited Internet plan options; $10 on top of the usual monthly internet fee for those who have subscribed a package for their three services (such as home plan, TV and Internet). And they offer $30 on top of monthly fee for those customers who don't subscribe in for package service.

But Rogers Communication's unlimited Internet offer is only available until the end of March. For the past few years, both Bell and Rogers have had limited monthly usage on their internet packages.

Bell has not offered such unlimited Internet plan for at least five years, Albert Lee, spokesman for Bell told CBC News. Rogers too said that the company is making such promotion for the first time.

"This new unlimited approach recognizes that Canadians use the Internet more than anyone else in the world and that usage is accelerating by the day," Lee wrote in an email as reported by CBC News.

The company is "continuously offering new plans and packages to better serve our customers," Patricia Law, spokeswomen for Rogers Communication said to the news channel.

Meanwhile, an independent Canadian journalist Pete Nowak wrote in his blog, that both telecommunication companies "probably wouldn't have introduced such plans if they didn't have a sense that the CRTC ruling is going to go against them - that indie ISPs may be getting the lower rates they asked for, which could translate into cheaper services for customers."

However, Canadians' use of the Internet is growing explosively with popularity of online video streaming services like Netflix.

Lindsey Pinto, spokeswoman of Open Media, has said that the unlimited Internet offer by Bell and Rogers is "a good thing" as consumers will have the option to opt for unlimited Internet packages.

 "Canadians want to use more Internet not less," she said.

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