Twenty-seven of LG Electronics products were recognized by the red dot design awards for their excellence in the field of design. The red dot award ceremony is scheduled to begin July 1 2013 in the Aalto Theater, Essen, Germany.
A panel of 37 independent judges considered over 4,662 products from 1,865 manufacturers, designers and architects from 54 countries. LG took top honors by receiving the popular red dot best of the best award for its new curved OLED TV.
"Design has always been an important part of our DNA and in recent years it's become even more important that we differentiate our products in an industry that has become synonymous with great looking products," said Dr. Scott Ahn, head of Corporate Design at LG Electronics. "Our ultimate philosophy is to incorporate designs that work but also evoke an emotional response. The design awards are a testament to the company's success in this regard."
Highlights of LG's key products recognized at the 2013 red dot design awards include:
Best of the Best: Curved OLED TV
The Curved OLED TV (model EA9800) was first unveiled at the 2013 Consumer Electronics Show. The TV introduces a unique design that capitalizes on the thinness of the display and the aesthetic beauty of the technology itself.
It features the industry's very first ergonomically curved screen design with vivid picture quality. It has a gentle inward flex, making the entire screen surface equidistant from the viewer's eyes. This eliminates screen-edge visual distortion and loss of detail.
Smartphones That Turn Heads: LG Optimus G Pro and Optimus L3II
LG's first Full HD smartphone, the Optimus G Pro comes with a 5.5-inch Full HD IPS display and new user experience (UX) features. This unique device was specifically developed to meet the growing demand for smartphones with extra large screens. The thin bezel highlights its "simple yet detailed" personality, punctuated only by decorative metal on the edges that exudes an elegant, graceful look and feel.
LG Optimus L3II is part of the newly introduced Optimus L SeriesII smartphones, which embodies the beauty of the original L Series but with a more refined touch. The Optimus L3II continues LG's design heritage with four new elements that make the device eye catching and fun to use - Seamless Layout, Laser Cut Contour, Radiant Rear Design, and Smart LED Lighting around the home button with various colors for notifications.
Appliance to Enhance Any Kitchen
LG's latest side-by-side refrigerator with Door-in-Door system provides more usable storage space and a number of new convenience-oriented features. This model is equipped with LG's Door-in-Door feature which provides easier access to foods and drinks that family members consume most frequently while minimizing cold air from escaping when the refrigerator door is opened. The exterior design takes a minimalistic approach with a bold yet restrained metal finish that enables the refrigerator to fit the decor of any kitchen.
LG also received 24 other red dot design awards in addition to two honorable mentions. Other products receiving recognition by red dot award include the Touch Monitor (ET63), 100-Inch Laser TV (HECTO), Sound Bar (NB6530), Mouse Scanner (LSM-300) and many more.
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